Marriott International is doubling down on its leadership in the branded residences market, capitalizing on the rising demand for luxury living spaces tied to trusted hospitality brands. As of March 2025, the company has 142 branded residential properties in operation around the world, with another 138 in development. This marks a portfolio expansion of more than 50% since the end of 2019, reinforcing Marriott’s position at the forefront of this rapidly growing sector.
One of the most significant shifts in Marriott’s strategy is its increased investment in standalone residential projects—developments not connected to hotel properties. These now account for 28% of Marriott’s pipeline. This model allows the company to tap into high-end residential markets that may not justify a full-scale hotel presence but still cater to affluent buyers seeking branded luxury and lifestyle services.
North America remains a cornerstone of Marriott’s growth in this space. The U.S. and Canada together host 77 of the company’s open residences, with 41 additional developments underway. Florida, in particular, has emerged as a standout market, with notable projects like the St. Regis Residences in Longboat Key drawing strong interest from buyers.
Industry trends suggest Marriott’s push is well-timed. Real estate consultancy Savills forecasts that the number of branded residential developments globally will double by 2031, with 790 new projects expected across 100 countries. As demand grows, hospitality-backed residences are increasingly seen not only as lifestyle investments but also as reliable, high-value assets in the real estate market.
In an increasingly competitive field that includes players like Accor, Hilton, and Four Seasons, Marriott’s sustained investment and innovation are helping it maintain a clear edge. By blending its global brand strength with hospitality-driven amenities and services, Marriott continues to set the benchmark for luxury residential living. Its dual focus on integrated and standalone developments positions the company to lead the next wave of branded real estate globally.
