Saudi Arabia and China are advancing their tourism cooperation with ambitious plans to boost travel opportunities and attract significant investment in the hospitality sector. During a visit to China, Saudi Minister of Tourism, Ahmed Al-Khateeb, met with key representatives from the China Chamber of Tourism to explore avenues for expanding bilateral collaboration. The discussions focused on unlocking investment opportunities within Saudi Arabia’s rapidly growing tourism industry and creating bespoke experiences for Chinese tourists, according to a report by Arab News.
Highlighting the immense potential for collaboration, Al-Khateeb stated, “During my visit to China, I met with Chinese investors and discussed the great potential and investment opportunities in Saudi Arabia’s tourism sector and ways for collaboration to elevate the experience of tourists.” This visit reflects the Kingdom’s broader goal of positioning itself as a premier global tourist destination, supported by the dynamic Saudi Vision 2030 strategy.
A key milestone in this collaboration was Saudi Arabia being granted Approved Destination Status by China in June 2023, which facilitates group travel from China to Saudi Arabia. This move is crucial as Saudi Arabia aims to make China its third-largest source market for international tourists. Efforts are also underway to increase direct flights between the two nations and develop customised tourism offerings that cater to the preferences of Chinese visitors.
Al-Khateeb’s visit included high-level meetings with prominent Chinese officials, such as Sun Yeli, China’s Minister of Culture and Tourism, and leaders from the country’s travel and entertainment sectors. These meetings underscored the shared values of tradition, family, and hospitality that form the cultural backbone of Saudi-Chinese relations. By building on these common values, both nations are set to deepen their ties and foster greater cultural exchange through tourism.
Looking ahead, Al-Khateeb expressed optimism about the future of Saudi-Chinese tourism, outlining plans for strategic partnerships aimed at boosting the tourism sectors in both countries. Saudi Arabia’s global campaign to enhance cooperation with China reflects the Kingdom’s long-term commitment to becoming a top-tier destination for international travellers. With China’s outbound tourism market expected to grow significantly, Saudi Arabia’s efforts to cater to this key demographic are well-timed.
This renewed partnership is poised to drive substantial growth in tourism for both countries, strengthening economic ties and deepening mutual understanding between Saudi Arabia and China. As the Kingdom continues to diversify its economy, the tourism sector will play an increasingly pivotal role, and its collaboration with China marks a significant step forward in achieving these goals.
